Beginner's Guide for Lead Ads on Facebook
Since 2007, Facebook rolled out advertising tools such as Facebook Ads Manager and Facebook Pixels, marking a huge step forward for digital advertising. Facebook ads makes it easier for businesses to create, manage, and analyse ad campaigns. Meanwhile, they provided tools to track user behaviour and then use that data for more targeted advertising.
Over the years, Facebook has continually refined its advertising options, introducing features like Carousel Ads, Lead Ads, Dynamic Ads, and more. The platform’s targeting capabilities have also become increasingly sophisticated, allowing advertisers to zero in on specific demographics, geographic locations, interests, and behaviours.
Why Facebook Lead Ads?
Today, Facebook ads are an integral part of digital marketing strategies for businesses of all sizes. With a global reach and advanced targeting features, Facebook has become one of the most powerful advertising platforms in the world, enabling businesses to achieve various objectives—from brand awareness and engagement to website traffic and conversions.
Lead ads on Facebook are a specialized form of advertising designed to collect information from potential customers without requiring them to leave the platform. By offering a seamless user experience, Facebook lead ads allow the audience to express interest, be it signing up for a newsletter, requesting a quote, or scheduling an appointment.
The importance of lead generation for businesses cannot be overstated; it’s the fuel that powers your sales pipeline, helping you to attract, engage, and ultimately convert interested prospects into loyal customers. Facebook lead ads take this to the next level by providing a highly-targeted, cost-effective, and user-friendly method to capture high-quality leads.
How to Run Lead Ads on Facebook like A Pro?
#1 Creating Facebook Business Page
#2 Accessing Ads Manager
#3 Selecting Lead Generation Objective
The first step of creating a new ad set is to decide the advertising objective. Simply put, what are you trying to achieve with this Facebook ads? For instance, if your goal is to generate leads, select “Lead Generation” from the list to proceed with your lead ads. The main purpose of a lead ads is to collect information from potential customers directly within the Facebook platform.
#4 Customizing Lead Ad Form
After selecting the objective, you will be given options to customize the lead ad form. This is where you decide what information you’d like to collect from people who engage with your ad. It is recommended to keep it simple and practical – you can ask for basic details like name and email or more specific information relevant to your business. If deem necessary, custom questions could be included within the lead ad form.
#5 Setting up Targeting and Budget
Defining your audience through targeting is the tricky part. More than often, this is the step makes or breaks a lead ad. The platform itself offers various targeting options such as demographics, location, user interests, and behaviors. However, experienced marketer would strategize on how to get leads from those who best fit the business’ potential client profile. As an example, if you are aiming to get potential buyer of a luxury condo unit, you could include interests such as luxury brands, as you are targeting audience with higher income level.
Once your audience is set, budget and schedule are the next components. You can opt for a daily or lifetime budget and specify the dates you want your ad to run. This is where you decide how much you’re willing to spend to acquire a lead, based on your business objectives and ROI goals.
10 Tips for Beginners Running Lead Ads on Facebook
Beans are spilled! Here’s a simple list of tips that you could follow to enhance your lead ads on Facebook.
#1 Keeping lead forms short and simple
Avoid lengthy forms that require more than the essential information that you’d need. Enabling advanced options such as pre-filled columns could also ensure smoother completion of the form.
#2 Offering value in exchange for personal information
A compelling offer is hard to resist. Offering something of value could encourage more people to respond to your lead ads, be it a free e-book, a special discount, or an exclusive property listing.
#3 Providing clear and concise instructions
Get a novel point of view to go through your lead ad form as a pilot. This could prevent misunderstanding that in turn causing low quality responses from your potential leads.
#4 Utilizing social proof and testimonials
Not only that this could demonstrate your business competency, it also helps your lead ads to reach the target audience who find relevance in your product through its existing users/customers.
#5 Experimenting with different targeting options
Employ A/B testing to experiment with different elements like headlines, images, CTAs, and form questions to find out what works best for your audience.
#6 Making use of Facebook Retargeting
Use retargeting ads to engage users who interacted with your lead ads but did not convert. Sometimes people need multiple touchpoints before making a decision.
#7 Deploying Mobile-First Design
Design your lead ads with mobile users in mind as a significant chunk of Facebook users access the platform via mobile. Make sure your lead forms are mobile-friendly.
#8 Ensuring Privacy Compliance
Make sure your lead ad form is in compliance with regulations like PDPA or GDPR if you are collecting personal information. Doing so is likely boost respondent’s’ confidence in your business integrity, thus more likely to employ your services.
#9 Streamline Lead Management
Leads are more likely to convert into customers if they are contacted promptly. Indeed, never underestimate the power of prompt reply – a 1-minute response time can lead to 391% more conversions!
Make sure you have a system in place for quick follow-up through email automation or a direct sales outreach. With this in sight, there are many integration solutions in the market that could automate and streamline the lead management procedures to ensure effectiveness.
#10 Monitoring and Optimizing Frequently
Regardless of ad objective, it would be grave mistake to “let ads run on its own”. Make good use of Facebook’s analytics tools (i.e., Facebook Ads Manager) to track the performance of your ads. Some of the key metrics you should pay attention to include Cost Per Lead (CPL), conversion rate, and ROI. Executing this step could help identify areas for improvement as to generate greater outcome out of your budget.
Get Your Ideal Leads with GMH Consultancy Service
With the help of GMH Consultancy Services, you can unlock the full potential of your lead generation efforts.
Our expertise and tailored solutions ensure that you not only capture leads effectively through Facebook Lead Ads but also manage them efficiently for maximum conversion.
Don’t settle for average results when you can supercharge your lead generation with our assistance. Take the next step towards success and partner with GMH Consultancy Services today.