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Case Study 1: Kuala Lumpur Luxury Condominium Lead Generation CampaignCase Study 1:

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Case Study: How We Help Kuala Lumpur Luxury Condominium Generate 1500 leads and 15+ sales with Facebook Ads in 4 Months.

Background Information

Property Name: Kuala Lumpur Luxury Condominium

Target Audience: Middle-class families

Objectives

Main Goal: Generate quality leads to invite them to visit the showroom and eventually convert them into sales.

Challenges

1 High Number of Quality Leads Needed in Short Time:
Generating a large number of high-quality leads within a limited timeframe.

2 Budget Constraints:
Working within a budget of RM100K, which could lead to creative constraints and potential creative fatigue.

3 Limited Target Audience:
Focusing solely on people in Kuala Lumpur, limiting the potential target audience to 1.1 to 1.2 million individuals.

4 High Number of Bad Leads:
Managing a high volume of bad leads, including fake numbers, non-registrants, prank submissions, and lower income groups.

Strategies and Tactics

1 Facebook Lead Gen Campaign:
Utilized Facebook's lead generation campaign features.

2 Qualifying Leads:
Implemented standard questions (name, phone, email) along with two additional questions (property size and budget) to better qualify leads.

3 Exclusion of Non-Quality Leads:
Excluded tens of thousands of non-quality leads from previous campaigns to improve lead quality.

4 Quality Leads Lookalike Audiences:
Using quality leads as seed for lookalike audiences.

5 High Intent Form:
Users need to slide to submit. Friction added to improve lead quality.

Client Feedback

Client Satisfaction:

The client was satisfied with the campaign's outcomes.

Influence on Future Strategies:

Learnings from this campaign will be applied to future property campaigns to ensure high-quality leads.

Implementation

1 Platforms Used:
Campaigns were run on both Facebook and Instagram.

2 Creative Angles:
Developed multiple creative angles to prevent fatigue and cater to various buyer needs, including:

  • Night façade
  • Day façade
  • Show unit
  • Video on facilities
  • Low-density direction
  • Visit showroom

3 Content:
Mentioned property price and size in creatives to better qualify leads.

4 Languages:
Utilized English and Chinese to cater to buyer preferences.

Analysis

Insights Gained:

Multiple ad angles are necessary to prevent creative fatigue and cater to different buyer needs.

Unexpected Success:

The bad leads list made a significant difference, helping the campaign start at a better point.

Extra Questions and High-Intent Form:

These elements significantly helped to qualify leads effectively.

Results

1500 Leads Were Generated

Achieved a Lead-to-sales Conversion Rate of 1-2%.

Resulted in the Sale of 15+ Units

Client Feedback

Client Satisfaction:

The client was satisfied with the campaign's outcomes.

Influence on Future Strategies:

Learnings from this campaign will be applied to future property campaigns to ensure high-quality leads.

Conclusion and Future Plans

Improving Future Campaigns:

  • New lead generation campaigns for properties can have a strong start due to prior testing and learning.
  • Faster implementation as effective creative angles are already known.
  • Cost savings for clients by avoiding redundant testing.

Recommendations for Similar Projects:

  • Use high-intent forms.
  • Include extra questions in forms.
  • Mention prices to qualify leads.
  • Exclude bad leads.

Burning Question: Are Facebook Ads Still Effective in 2024?

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Burning Question: Are Facebook Ads Still Effective in 2024?

In the ever-evolving landscape of digital marketing, businesses are constantly searching for effective advertising channels to reach their target audience. One platform that has been a dominant player in online advertising for over a decade is Facebook. Indeed, Facebook offers an unparalleled opportunity to reach a vast and diverse audience. Despite that, Facebook Ads remained a subject of considerable debate and scrutiny. 

The burning question remains: how effective are Facebook Ads at converting actionable results—be it sales, website visits or other forms of customer engagement?

Are Facebook ads still effective in 2024? Let’s delve into the latest statistics, key factors, and strategies of Facebook ads in 2024 to determine the effectiveness of it.

“It’s 2024, is everyone still on Facebook?”

One of the crucial reasons why Facebook ads continue to be relevant in 2024 is the platform’s massive user base. Despite the emergence of new social media platforms, Facebook remains one of the most widely used networks worldwide. As of the 4th quarter of 2023, Facebook has over 3 billion monthly active users (resource: Statista [https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/]. An easy reference to understand the figure – YouTube has approximately 2.2 billion monthly active users, Instagram with 1.4 billion, while TikTok with 1 billion.

This vast audience provides businesses with a tremendous opportunity to reach and target their desired customers effectively. However, even for a seasoned advertiser, navigating the complex ecosystem of Facebook Ads in 2024 is no easy task. That brings us to the importance of understanding of Facebook Ads for any business or individual looking to make informed marketing decisions. 

Let numbers do the talking: Effectiveness of Facebook Ads in 2024

Despite the challenges and changes Facebook has faced in recent years, the latest statistics indicate that Facebook ads remain highly effective and preferable in 2024. Let’s breakdown some key Facebook advertising numbers:

These statistics demonstrate the extensive reach, revenue generation, and profitability that businesses can achieve through Facebook ads even in 2024.

Why is Facebook Ads remained an advertising powerhouse in 2024?

Amidst the emergence of compelling social media platforms such TikTok, and evolving digital marketing tools at our disposal, how does Facebook ads secure its seat in the advertising industry? Now let’s delve into the intricate world of Facebook’s advertising platform, understanding its efficacy through various metrics including reach, cost-effectiveness, ROI and adaptability.

Advanced Targeting Options

One of the major key factors contributing to the effectiveness of Facebook ads is the platform’s advanced targeting capabilities. Businesses can leverage Facebook’s extensive targeting options to reach highly specific audiences based on demographics, interests, behaviors, and more. This level of precision ensures that ads are shown to the right people at the right time, significantly increasing the chances of conversion and maximizing return on investment (ROI).

Move towards AI

Advantage+ Audience Deep Dive – Jon Loomer Digital

Diverse Ad Formats

Facebook offers a diverse range of ad formats, allowing businesses to choose the format that best aligns with their advertising goals and creative assets. These formats may include image ads, video ads, carousel ads, etc. Additionally, Facebook’s ad placement options extend beyond the platform itself, encompassing Instagram, Messenger and more. This wide reach across multiple platforms provides businesses with ample opportunities to connect with their target audience with different preferences for purchasing platform.

Customizable Campaign Objectives and Performance Goals

The ability to customize campaign objectives and performance goals comes in handy for either marketer or advertiser. Whether your business is aiming to increase brand awareness, generate leads, drive website traffic, or boost conversions, Facebook offers a range of customizable objectives and performance goals to align with your specific marketing strategies. This flexibility not only enabled businesses to tailor their ads according to desired outcomes, it is arguably the most cost-effective way of advertising.

Robust Analytic Tools and Insights

Facebook provides comprehensive analytics through tools such as Facebook Ad Manager and Meta Pixels, to provide insights of ads performance. Thus, allowing advertiser to make data-driven decisions. From tracking ad impressions and click-through rates to monitoring conversions and return on ad spend (ROAS), the analytics tools offered by Facebook are essential for optimizing ad campaigns and improving overall performance. By leveraging these analytics, businesses can refine audience targeting, creative strategies, and ad placements to achieve optimum results.

Innovation and Revolution

As a leading technology company, Facebook is known for its constant innovation and updates to the advertising platform. Looking back, there are plenty times that businesses and advertisers were forcefully moved by the advertising waves generated by Facebook itself. However, these changes are inevitable in the journey of improving advertising capability. 

For instance, Facebook has been heavily investing in augmented reality (AR) and virtual reality (VR) technologies in 2021. These advancements have the potential to open up new avenues for businesses to create engaging and interactive ad experiences for their audiences. On the other hand, artificial intelligence (AI) is a word that everyone won’t stop mentioning these days. Meta shares its piece by introducing AI tools for speech and text (i.e., SeamlessM4T), for audio and music (i.e., AudioCraft) and more. Nevertheless, it is up for speculation how innovation by Meta could step up their advertising game on Facebook Ads.

Unlocking Better Leads: Meta's New Tools for Facebook and Instagram

In the fast-paced world of digital marketing, securing quality leads is crucial for businesses aiming to convert interest into sales. Meta, the parent company of Facebook and Instagram, has unveiled a suite of new tools designed to help advertisers streamline lead generation efforts and maximize campaign performance. Let’s dive into the details of these innovative tools:

  1. Click to WhatsApp Lead Gen
  • Objective Extension: Now, businesses can initiate WhatsApp chats directly from Facebook and Instagram ads.
  • Nurturing Quality Leads: Facilitates instant messaging interactions to nurture leads effectively.

 

  1. Instant Form Ad Format
  • Effortless Exploration: Allows users to connect with multiple businesses seamlessly.
  • Enhanced Convenience: Users can share their contact information with relevant businesses with ease.

 

  1. Calling Leads on Facebook
  • Direct Engagement:  Businesses can call leads directly through Facebook, providing assurance and displaying business information.
  • Building Trust: Personalized engagement to instill confidence in potential customers.

 

  1. Advantage+ for Lead Gen
  • Campaign Automation: Testing full campaign automation using AI.
  • Improved Performance: Aims to boost campaign performance while saving time and resources.

 

  1. HubSpot CRM Integration
  • Streamlined Setup: HubSpot introduced as a new CRM integration partner.
  • Efficiency: Simplifies integration process with straightforward click-through setup.

 

  1. Streamlined CRM Integration
  • Efficiency Boost: Streamlining CRM integration with Zapier for enhanced efficiency.
  • Seamless Management: Simplified processes for effective lead management.

 

Achieving better results is at the core of Meta’s latest advancements in lead generation tools. By integrating CRM with Conversions API and leveraging conversion leads performance goals, advertisers witness a notable enhancement in campaign performance. Recent studies have demonstrated a significant reduction in cost per quality lead and a notable increase in lead conversion rates. These impressive outcomes highlight the efficacy of Meta’s innovative solutions in optimizing lead generation efforts and driving tangible results for businesses.

In conclusion, Meta’s latest advancements in lead generation tools underscore its commitment to empowering businesses with efficient and effective advertising solutions. By leveraging these tools, advertisers can unlock greater performance, save time, and ultimately, drive better results for their campaigns on Facebook and Instagram.

Revolutionize Your Lead Generation: Unleash Meta's Latest Tools with GMH Consultancy Service!

At GMH Consultancy Service, we’re committed to helping businesses harness the power of platforms like Facebook and Instagram to maximize their lead generation potential. With our expertise and tailored strategies, we ensure that every campaign is optimized for success, delivering tangible results and driving growth for our clients. Partner with us today and unlock the full potential of your digital marketing efforts!

Beginner’s Guide: How to Run Lead Ads on Facebook like A Pro

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Beginner's Guide for Lead Ads on Facebook

Since 2007, Facebook rolled out advertising tools such as Facebook Ads Manager and Facebook Pixels, marking a huge step forward for digital advertising. Facebook ads makes it easier for businesses to create, manage, and analyse ad campaigns. Meanwhile, they provided tools to track user behaviour and then use that data for more targeted advertising.

Over the years, Facebook has continually refined its advertising options, introducing features like Carousel Ads, Lead Ads, Dynamic Ads, and more. The platform’s targeting capabilities have also become increasingly sophisticated, allowing advertisers to zero in on specific demographics, geographic locations, interests, and behaviours.

Why Facebook Lead Ads?

Today, Facebook ads are an integral part of digital marketing strategies for businesses of all sizes. With a global reach and advanced targeting features, Facebook has become one of the most powerful advertising platforms in the world, enabling businesses to achieve various objectives—from brand awareness and engagement to website traffic and conversions.

Lead ads on Facebook are a specialized form of advertising designed to collect information from potential customers without requiring them to leave the platform. By offering a seamless user experience, Facebook lead ads allow the audience to express interest, be it signing up for a newsletter, requesting a quote, or scheduling an appointment. 

The importance of lead generation for businesses cannot be overstated; it’s the fuel that powers your sales pipeline, helping you to attract, engage, and ultimately convert interested prospects into loyal customers. Facebook lead ads take this to the next level by providing a highly-targeted, cost-effective, and user-friendly method to capture high-quality leads. 

How to Run Lead Ads on Facebook like A Pro?

Let’s build this from the ground up. Firstly, how to setting up Lead Ads on Facebook?

#1 Creating Facebook Business Page

A Business Page is mandatory for you to run an ad on Facebook. To create one, go to the “Pages” section on Facebook and click on “Create Page”. Then you will be guided through a setup process where you draft a page name and adding essential profile details such as profile photo, cover image, and more about your business. Once set up, your Business Page will serve as the foundation for all your Facebook advertising activities.

#2 Accessing Ads Manager

Facebook Ads Manager is where you will be able to manage all your Facebook advertising campaigns. For quick access, you can scroll from the menu list on Facebook main page and click on “Ads Manager” to enter the platform.

#3 Selecting Lead Generation Objective

The first step of creating a new ad set is to decide the advertising objective. Simply put, what are you trying to achieve with this Facebook ads? For instance, if your goal is to generate leads, select “Lead Generation” from the list to proceed with your lead ads. The main purpose of a lead ads is to collect information from potential customers directly within the Facebook platform.

#4 Customizing Lead Ad Form

After selecting the objective, you will be given options to customize the lead ad form. This is where you decide what information you’d like to collect from people who engage with your ad. It is recommended to keep it simple and practical – you can ask for basic details like name and email or more specific information relevant to your business. If deem necessary, custom questions could be included within the lead ad form.

#5 Setting up Targeting and Budget

Defining your audience through targeting is the tricky part. More than often, this is the step makes or breaks a lead ad. The platform itself offers various targeting options such as demographics, location, user interests, and behaviors. However, experienced marketer would strategize on how to get leads from those who best fit the business’ potential client profile. As an example, if you are aiming to get potential buyer of a luxury condo unit, you could include interests such as luxury brands, as you are targeting audience with higher income level. 

Once your audience is set, budget and schedule are the next components. You can opt for a daily or lifetime budget and specify the dates you want your ad to run. This is where you decide how much you’re willing to spend to acquire a lead, based on your business objectives and ROI goals.

10 Tips for Beginners Running Lead Ads on Facebook

Beans are spilled! Here’s a simple list of tips that you could follow to enhance your lead ads on Facebook.


#1 Keeping lead forms short and simple

Avoid lengthy forms that require more than the essential information that you’d need. Enabling advanced options such as pre-filled columns could also ensure smoother completion of the form.


#2 Offering value in exchange for personal information

A compelling offer is hard to resist. Offering something of value could encourage more people to respond to your lead ads, be it a free e-book, a special discount, or an exclusive property listing.


#3 Providing clear and concise instructions

Get a novel point of view to go through your lead ad form as a pilot. This could prevent misunderstanding that in turn causing low quality responses from your potential leads.


#4 Utilizing social proof and testimonials

Not only that this could demonstrate your business competency, it also helps your lead ads to reach the target audience who find relevance in your product through its existing users/customers.


#5 Experimenting with different targeting options

Employ A/B testing to experiment with different elements like headlines, images, CTAs, and form questions to find out what works best for your audience.

 

#6 Making use of Facebook Retargeting

Use retargeting ads to engage users who interacted with your lead ads but did not convert. Sometimes people need multiple touchpoints before making a decision.

 

#7 Deploying Mobile-First Design

Design your lead ads with mobile users in mind as a significant chunk of Facebook users access the platform via mobile. Make sure your lead forms are mobile-friendly.

 

#8 Ensuring Privacy Compliance

Make sure your lead ad form is in compliance with regulations like PDPA or GDPR if you are collecting personal information. Doing so is likely boost respondent’s’ confidence in your business integrity, thus more likely to employ your services.

 

#9 Streamline Lead Management

Leads are more likely to convert into customers if they are contacted promptly. Indeed, never underestimate the power of prompt reply – a 1-minute response time can lead to 391% more conversions! 

Make sure you have a system in place for quick follow-up through email automation or a direct sales outreach. With this in sight, there are many integration solutions in the market that could automate and streamline the lead management procedures to ensure effectiveness. 

 

#10 Monitoring and Optimizing Frequently

Regardless of ad objective, it would be grave mistake to “let ads run on its own”. Make good use of Facebook’s analytics tools (i.e., Facebook Ads Manager) to track the performance of your ads. Some of the key metrics you should pay attention to include Cost Per Lead (CPL), conversion rate, and ROI. Executing this step could help identify areas for improvement as to generate greater outcome out of your budget.

Get Your Ideal Leads with GMH Consultancy Service

With the help of GMH Consultancy Services, you can unlock the full potential of your lead generation efforts. 

Our expertise and tailored solutions ensure that you not only capture leads effectively through Facebook Lead Ads but also manage them efficiently for maximum conversion. 

Don’t settle for average results when you can supercharge your lead generation with our assistance. Take the next step towards success and partner with GMH Consultancy Services today.

5 Tips for Optimizing Your Real Estate Facebook Ads

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5 Tips for Optimizing Your Real Estate Facebook Ads

Dear Real Estate Agent, 

In today’s digitally-driven marketplace, Facebook ads stand out as a game-changer for the real estate industry. With billions of active users, Facebook offers a vast audience, many of whom are potential homebuyers or sellers. By investing in Facebook ads, you’re not only increasing your property’s visibility but also leveraging a cost-effective method to generate high-quality leads. Here’s why and how you can optimize your real estate Facebook Ads.

Why do I need Facebook ads for Real Estate?

Types of Facebook Ads for Real Estate

Facebook ads can be categorized by different objectives that align with the goals you have for your real estate business. Segmented by their objectives, Facebook ads could serve the purpose to increase brand awareness, reach, traffic, engagement, lead generation, conversion and video view.

Particularly, lead generation ads on Facebook are found essential to aid real estate businesses. By using Facebook ads, you can opt for:

  • Lead Ads: When the objective is to capture detailed contact information from interested buyers or sellers through the Facebook platform.
  • Messenger Ads: Initiate direct conversations with potential clients, collecting leads in a more interactive manner by just one click.

What Can Lead Ads on Facebook Help With?

Gain Exposure

First of all, it is imperative for more real estate agents to utilize the power of Facebook ads to reach a wider audience and maximize their property listings’ exposure. Facebook ads provide an excellent platform for real estate agents to showcase properties to potential buyers and tenants. 

Harvest High Quality Leads

By optimizing Facebook ads, real estate professionals can significantly enhance their chances of success in the highly competitive market. Some of the key components of optimizing real estate Facebook ads included targeting specific demographics and geographical locations, A/B testing of different ad elements (i.e., images, headlines, and call-to-actions) and more. In turn, these modifications could help to identify the most effective combinations for your real estate Facebook Ads, hence bring you higher quality leads. 

Performance-Driven Campaigns

Facebook lead ads allow you to set performance goal for your campaign. Depending on the option that best aligns with your campaign goals, you can choose between the two types of lead ads optimization:

  • Leads Optimization: To increase the lead volume from ad. By opting this, your lead ads will be shown to people in your audience who are most likely to contact you and become leads.
  • Conversion Leads Optimization: To increase the quality of leads. By opting this, your lead ads will be shown to the people in your audience who are most likely to become customers.

Cost-Effective Advertisement Tool

This data-driven approach can lead to higher conversion rates and ultimately more sales. Optimizing Facebook ads is highly cost-effectiveness. By fine-tuning the targeting parameters and creatives, you can eliminate wasted ad spend and focus your resources on the most promising leads. As we know, leads with better quality generally bring greater conversion rate, which could be reflected in sales, booking or appointment. 

Win-Win Situation for Users and Advertiser

From the user’s perspective, a lead ad form reduced the hassle to seek for realtor that could fulfill their requirements. Meanwhile, the advertiser saved effort and energy to equip themselves with Facebook lead form, instead of having to build a landing page or website to capture leads. 

Build your own customized instant form for Facebook lead ads, read this article What Happened to the Custom Form Type for Facebook Lead Ads? [hyperlink: https://www.jonloomer.com/what-happened-to-the-custom-form-type-for-facebook-lead-ads/] to find out!

Overall, optimizing real estate Facebook ads is a crucial marketing strategy that can greatly benefit agents in terms of visibility, reach, and return on investment. Now, how to do it THE RIGHT WAY?

#1 Targeting the Right Audience with Facebook Ads

Facebook offers detailed targeting for you to reach the right audience. You could advertise your listing based on location, age range, interest, behaviour and more to get exactly the audience group that you need. For example, if you’re selling luxury homes, target users with higher income brackets or those who have shown interest in luxury products.

How to target audiences for your real estate Facebook ads?

Follow this simple checklist to create a custom audience group targeting your ideal buyers on Facebook:

  • Select location
  • Select age group and gender
  • Set detailed targeting with interests of your potential buyers (e.g., homebuyer, luxury brands, sports car)
  • Select ad placement: Device and platform (i.e., Facebook, Instagram or automatic placements on mobile/laptop) NOTE: Learn more about asset customization – ensure your ad creative fits the requirement!
  • Set budget and schedule: Appropriate budget should be set based on targeted leads number and working capability to handle collected leads. 
  • Check the Audience Definition speedometer chart provided by Facebook at the end: Check if your targeting lies in the green zone and if the estimated daily reach matched your expectations.

#2 Compelling Designs and Visuals

With the increasing number of users on social media platforms, grabbing their attention has become more challenging than ever before. In the competitive world of real estate, it is crucial to create eye-catching visuals for Facebook ads. 

What Can Lead Ads on Facebook Help With?

Eye-catching visuals help the Facebook lead generation ads stand out and capture the interest of potential buyers. Not only that it is more pleasing to the eyes, an appealing image or video can quickly convey the key features and benefits of a property. All these combined compels users to click and explore further. Not to mention, visually engaging ads create a positive impression of the brand and increase the chances of conversions.

Two main tips on creating compelling designs for your real estate Facebook ads:

  • Use High-Quality Images and Videos: Clear, appealing footage of the property can make a significant difference. Ideally, use professional footages that highlight the property’s best features.
  • Include Virtual Tours: As video content tends to have higher engagement on Facebook, offering a virtual tour (show rooms) can pique interest and give potential buyers a better sense of the property.

#3 Craft Attention-Grabbing Ad Copy

Persuasive copywriting is crucial in Facebook ads – with limited characters and a vast audience to impress, it is essential to craft a compelling message that grabs attention and generates conversions. 

Pro tips: deliver the best hook at first 3 lines!

A well-crafted Facebook ad with persuasive copy can effectively highlight the benefits of a property, spark interest, and ultimately drive leads and sales. Without persuasive copywriting, Facebook ads in the real estate sector may fail to make a lasting impact on the target audience. 

Are your Facebook ad copies competent enough?

Follow this checklist to craft one-of-a-kind ad copy for your real estate Facebook Ads!

  • Compelling Headlines: Your headline should grab attention and make the viewer want to learn more. Keep the headlines concise and to the point, while still being informative and enticing. 

  • Address “pain point”: Craft your copy as to fulfil the user’s search intend, i.e., what are they looking for when buying a new house? 

  • Ideal Writing Tone: Incorporate strong action verbs and captivating words to pique the interest of potential buyers or renters. 

  • Highlight Property Selling Point: Highlight unique property features, a recent price reduction, or another enticing detail.

  • Leverage Customer Testimonials: Use of storytelling in your real estate ad copy. If you have past clients who were thrilled with your service, consider featuring their testimonials in your ads. This could build trust and credibility to your brand.

  • Clear Call-to-Action (CTA): Tell viewers exactly what you want them to do next, whether it’s to “Book a Viewing”, “Learn More” or “Contact Us”/”WhatsApp Us”.

Example 1: Sunsuria Berhad – Ad copy and visuals highlighting property features.

Example 2: Bangsar Hill Park – Ad copy and visuals conveying attractive features of the vicinity using a storytelling approach.

#4 Utilise Retargeting Feature

Retargeting (or remarketing) is a feature provided by Facebook, for you to retarget visitors who’ve previously visited your website but haven’t converted. Chances are they might still be interested but need a gentle reminder.

How to do retargeting on Facebook Ads?

  • Meta Pixel:
    By integrating the Meta Pixel onto your website, you can track users who visited specific pages (like property listings) and didn’t take a desired action. Later, you can serve ads to these users on Facebook to remind them or entice them with a new offer. Besides that, the Conversions API (CAPI) should be enabled to connect your marketing data (from your server, website, landing page, or CRM) with Meta. This could help to improve the data quality and lower your Facebook Ads Campaign cost

  • Engagement Retargeting:
    Target individuals who previously engaged with your content on Facebook or Instagram. For example, if someone watched 50% of your property video tour but didn’t click through, you can show them another ad.

  • List-based Retargeting:
    If you have a list of email addresses from inquiries, newsletter sign-ups, or onsite activities such as roadshow, showroom tour, property fair, etc., you can upload this list to Facebook. The platform will then match these emails with user accounts, allowing you to show ads specifically to these people.
  • Dynamic Ads for Real Estate:
    If you have a range of properties, dynamic ads automatically promote them to people who’ve shown interest on your website. If a user viewed a particular listing on your website, they would see an ad for that same property when they’re on Facebook.

#5 Test and Optimize Your Real Estate Facebook Ads

Generally, there are two things you should not skip when it comes to running a real estate Facebook Ads.

Why do I need A/B testing in optimizing Facebook ad performance?

A/B testing or “split testing”, is a method of comparing two versions of Facebook Ads to determine which one performs better in achieving the desired outcome. In the context of real estate Facebook ads, the A/B versions could differ in the visuals (photos vs. videos), headlines, ad copy, call-to-action buttons, or even the landing pages the ads direct to.

A/B testing is of paramount importance for these reasons:

  • To provide concrete data on what resonates with your audience, such as preferences, behaviors, and triggers.
  • To allocate your budget more effectively, ensuring that you get the most leads and conversion.
  • To pinpoint which components of your ad are driving results.
  • To test the waters, ensuring that you’re making minimized-risk decisions before scaling a bigger ad campaign or making significant budgetary commitments. 
  • To reduce ad fatigue and stay competitive.

Always Check, Track and Analyse Facebook Ads Performance

For anyone running ad campaigns on Facebook, we highly recommend leveraging Facebook’s Ad Manager to monitor vital metrics such as click-through rate, link clicks to lead conversion rate, and cost per conversion. 

This proactive approach allows you to adapt your campaigns effectively to maximize ROI. Furthermore, keeping up with Facebook’s algorithm updates and ad policies is crucial to ensure compliance and optimize ad performance for the platform’s current landscape.

Enhance your digital marketing strategies with GMH Consultancy Service – with over 13 years of experience, we’ve made it easier for developers to quickly fill their projects with high-quality leads. With a track record of delivering measurable results for over 10 clients, including esteemed brands like TA Global, Sunsuria Berhad, and Amber Homes, we’ve generated leads for more than 50 projects, amassing over 200k leads across the Malaysia, Singapore, Taiwan, Hong Kong, Indonesia, and Korea markets. Fluent in English and Chinese, we ensure your ads resonate with diverse audiences.

Conclusion

Consider this: while traditional marketing casts a wide net with a hope to catch a few interested parties, Facebook ads act like a magnet, pulling in those genuinely interested in making a purchase or sale. 

Don’t let your listings get lost in the crowd—amplify their presence and supercharge your sales with GMH Consultancy Service today!